The Cash Flow Contractor

A single disappointed customer can create a big impact on your business's reputation. Learn how to handle negative reviews, harness the power of negotiation strategies, and showcase your commitment to customer satisfaction.

Time Stamps
  • 00:45 - Episode Intro
  • 04:24 - Importance of Reputation and Referrals
  • 06:27 - Impact of Reviews and Personal Experiences
  • 09:01 - Handling Disappointed Customers and Negative Reviews
  • 09:49 - Identifying Ideal and Anti-Customer Profiles
  • 18:03 - Addressing Negative Reviews
  • 25:51 - Addressing Disappointed Customers in General
  • 29:21 - Understanding and Mirroring the Customer's Perspective
  • 30:11 - Chris Voss's Negotiation Strategies
  • 33:27 - How's Your Customer Service?
  • 38:07 - The Impact of Disappointed Customers on Employees
  • 41:09 - Understanding Customer Concessions
  • 47:05 - The Importance of Clarity and Expectations in Business

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What is The Cash Flow Contractor?

If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.

We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.