In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world.
He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand.
James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees.
He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.
He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.
Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.
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The SATT Team :)
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What is Swim Against The Tide?
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.