WEBVTT

NOTE
This file was generated by Descript 

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In this video, I'm gonna teach you
the top five sales skills that I've

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personally witnessed firsthand among
the top earners in roofing sales.

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Now hey, welcome or welcome back.

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My name's Adam Ben, the roof strategist,
and everything I do here on my channel

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is designed to help you and your
team smash your income goal and give

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every customer an amazing experience.

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And I've had a unique privilege
of supporting many, many.

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Thousands of roofing sales reps.

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In fact, we have many, many
thousands of active users in

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every single state in the us.

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We're both storm and retail, and I
am now traveling the country with

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Owens Corning training in ev, all
of the unique different markets

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in the US from coast to coast.

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Literally last last week, I was in
Philadelphia to Pasadena, California.

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I've been in, in la I'm, I'm headed to
Florida, Texas, Arkansas, Minnesota.

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Kansas, Iowa, Illinois, Wisconsin,
it doesn't matter where you are.

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These five sales skills are the
same threads that I see, whether

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it's retail salespeople or storm
salespeople, or companies doing both.

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And because I have so many videos out
there on the actual training and the

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strategies, and in fact, I provide a
full system that, by the way, there's

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a link in the description for that.

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I just wanted to give.

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The stuff that really isn't taught right?

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People naturally quote unquote,
naturally develop this.

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And I want to help you bypass that natural
learning curve to say, Hey, these are the

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top five things that, that Adam has seen.

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Maybe I should really fine tune
my skills in those certain areas.

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So without further ado, let's
jump in starting with number one.

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And by the way, in my opinion, this,
this sales skill heel will here will

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carry you no matter what you're selling.

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And that is seeing things from
your customer's perspective.

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You've heard me mention
this in other video.

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Close your eyes.

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Imagine that you're at home.

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It's Tuesday night, you finished
work early, you came home, you

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had dinner with the family.

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You guys just sat down on the couch to
enjoy some, an evening together, and

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that's when you hear it and you turn,
you look and you, you look at your wife,

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your girlfriend, your boyfriend, your
husband, the kids, and you're like, Hey.

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Who's that?

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Don't expect anybody.

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So who is it?

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And the next thing is you walk toward the
door and you, I wonder what they want.

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Who is it?

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What do they want?

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Okay.

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Now that I know what my customers
are experiencing, I can now approach

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the door and I'm like one step ahead
cuz I know what they're thinking.

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That my friend, is the best
sales skill for you to develop.

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Seeing things from your
customer's perspective.

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So get yourself outta your shoes and every
time you're gonna communicate or pitch,

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don't think about what you wanna say.

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Think about what you would want to
hear from your customer's perspective.

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And I watch sales rep do this,
sales reps do this all the time.

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Hey, I'm really sorry to bug you.

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Uh, I hope the kids weren't sleeping.

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You know, just being
polite, understanding, Hey,

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I understand it's dinner.

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I understand by the way, we're
gonna expand on this here, on how

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we take this into communicating on
step number two, cuz I got a little

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excited a little ahead of myself cause
I get so excited about this stuff.

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And, and number two here is telling the
homeowner exactly what they're thinking.

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So let me give you an example.

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If I know, seeing things from
my customer's perspective that

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the homeowner's thinking, Who
are you and what do you want?

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I can open the door and play with
my, my, my, letting them know

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why I'm there and saying, Hey, I
understand that you're probably.

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Who the heck I am and why I'm stopping
by and I'll cut right to that.

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Hey, my name's Adam.

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The reason I'm stopping by
is I just left Peggy's house.

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She chose us to do her roof cuz
her roof is is 25 years old.

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It needed to get replaced.

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This little windstorm that we had
come through, ripped off from shingles

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we're actually helping her file a claim
in getting the roof approved by the

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insurance so she doesn't have to come
out of pocket more than her deductible.

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And while I was on a roof, I noticed
you had missing shingles too.

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So there you have it, just telling the
homeowner exactly what they're thinking.

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This can also be.

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At times, and I'll give you two examples.

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One for storm, one for retail.

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We'll, we'll start on the storm side.

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If the homeowner you're, you're
meeting for the very first time,

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the deductible objection comes up.

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You can say, Hey, Mr.

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Homeowner, I know what
you're probably thinking.

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You had an insurance claim.

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You wanna keep the insurance on
one side, contractors on the other.

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You wanna see what the insurance company
says and what they're willing to give you.

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Then you wanna go out to a bunch
of roofers and get estimates and

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you wanna say, Hey, can I get this
thing done and not have to pay my

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deductible or better yet, pocket some.

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Because isn't that exactly
what they're thinking?

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And now you can use as an
opportunity to overcome.

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But first we tell them
exactly what they're thinking.

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Now let's talk retail price size.

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Hey, you know what?

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You guys are a bit more
than the next person.

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Your, your estimate's too expensive.

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What if I just said to them before
that it could even come up, Mr.

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Homeowner?

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By the way, I imagine doing this at the
very beginning of your appointment, which

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is why I teach you to overcome the price
objection on retail or the deductible,

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which is the price objection on storm.

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And we do this at the very, very
beginning of the presentation when

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you're following my car park system.

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If you want details on that, you can click
the link in the description or if you can

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text this word demo to and only just write
this number on the screen for you, you can

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text the word demo, D E M o 2 3 0 3 2 2.

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71 33 and we'll walk you
through it a little bit.

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Okay?

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So just text that if you're interested.

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So on, on that note, when the, when
the homeowner is concerned about

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price, the very beginning of your
appointment, which we teach in the

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closing strategy, we can say, Mr.

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Homeowner, listen, I understand
that you're shopping for estimates.

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You're probably getting 1,
2, 3 estimates is my guess.

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At minimum, you wanna see which contractor
you like, which one's reputable, see

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who shows up on time, who gives you a
good feeling, But most importantly, you

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wanna make sure you get a good value.

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You definitely don't want.

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Overpaying or feel like you're being
taken and chances are you're getting

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estimates and looking at the dollar
amount of the estimate and figuring

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out whether or not that one fits
your budget or feels right to you.

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And many people want to go with
the lower of the estimates cuz you

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think every roof's the same, which
is exactly what they're thinking.

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Would you agree?

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Yes or no?

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Yes.

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So there you have it telling the
homeowner exactly what they're thinking.

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Then we can overcome.

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Now, unfortunately, Mr.

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Homeowner, many people do that, but here's
how they get duped, and then we shake

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that out, which I teach the full system.

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We don't have time for
that today in inside.

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So again, telling the homeowner
what they're thinking.

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Smart salespeople.

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The top earning salespeople have developed
enough experience and practice thinking

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like customers to be able to stay 1,
2, 3 steps ahead in sharing exactly

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what the customer's thinking with them.

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And it makes the customer feel heard,
understood, and they trust you.

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It's phenomenal.

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All right, number three, controlling
the conversation by asking questions.

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Now in sales, the top sales
people have restraint.

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There's two paths to take,
especially on an object.

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I'll give you an example.

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Say the price one, Hey,
you're too expensive.

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You're more expensive
than the next person.

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What most sales people wanna
do is they immediately shift

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into explain it away mode.

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Hey, you know what?

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We have the better product,
better service, better warranty.

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We're not gonna be the cheapest.

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We're not willing to compromise quality.

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And they explain, explain, explain.

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But the top earners know that instead.

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Explaining.

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Whenever they have that impulse
to explain, they actually pause.

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They take a step back.

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They control the conversation by
asking a how or a what question.

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How about the other estimate?

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Excuse me.

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What about the other estimate seem
more valuable to you than our estimate?

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What about the other contractor
do you like more than us?

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How do you know that the other roofer
is gonna do all the things that I've

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listed when their estimate just says,
Remove and replace roof with a dollar.

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How or what questions keep the
conversation going and allow the homeowner

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to close the gap and literally sell
him or herself how or what questions.

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Do not ask why questions.

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Let me show you.

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Why pretend that we're
having dinner together.

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Hey, why are you wearing that shirt?

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It doesn't feel very good does it feels
judgey like you're being judged, so

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you don't want to ask why questions?

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Why did you like the other
roof for more than me?

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That implies that they're stupid, right?

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We don't want them to feel that way,
so just ask how or what questions.

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All right.

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Number four is top earning salespeople
understand psychology and why people buy.

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This takes time, practice, and experience.

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By the way, I recommend that
you read this book called, um,

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uh, Influenced by Robert Cini.

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It's a must read.

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Many salespeople who are watching
have probably already read it.

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Those of you that didn't, um, do read it.

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You can actually text the word.

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I have our, my new recommended
reading list totally updated with

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the top 82 books that I've ever read.

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I read a lot and I've only
put the ones that I think are,

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are actually worth reading.

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For someone in roofing sales, and I've
broken them down in categories from

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sales, communication, personal development
goals, and motivation, money management.

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You name it, it's in there and if
you want it, you can just pop in

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to the pitch, like a pro roofing
sales training video library.

00:08:11.095 --> 00:08:13.585
We're updating all of our pages,
but you're gonna get access to our

00:08:13.585 --> 00:08:14.935
brand new free training center.

00:08:14.935 --> 00:08:17.935
My recommended reading list is
in there, and if you're on the.

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On the move, you can just
text the word free, f r e e.

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And again, I'll put that number up.

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3 0 3 2 2 2 71 33.

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Um, and then what we'll do is just
pop your link right back instantly.

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You can just enter your name and
email and you'll get a login link.

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You'll pop in and go check that out.

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Robert Chino Dini's book is listed
in there under the sales side.

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All right, so again, understanding
the sales psychology, why people

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buy this takes time and experience.

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And the psychology is, is why I.

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Develop my sales system.

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The car park formula in closing
is cuz it knocks down all

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those right dominoes in order.

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I teach it lightning fast.

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So you'll get the whole team trained up or
yourself by the way of packages for reps

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and owners in just nine and a half hours.

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And, and that's not to close everything.

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So in that sales system, I
take the mystery out of you

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having to figure that out.

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It's just like, follow this framework.

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I know how and why people buy.

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I'm gonna tell you exactly what
to say in what order to run that

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presentation so you can close deals.

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Which is why, uh, I.

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He was my, my good friend Andrew, and his,
his sales rep, uh, Rome, by the way, Rome,

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if you're watching man, I just, I love
that I get to talk about your success.

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I'm proud as heck of you, man.

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He's closing at 76%, mostly retail
at 21 years old, with no experience

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in the industry following the system.

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So top sales reps truly understand that
psychology, and instead of winging it or

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talking their way through it, they really
know kind of what levers need to get

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pulled and in what order to make the sale.

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All right.

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By the way, if you wanna learn how that
works, again, you can text the word demo.

00:09:41.460 --> 00:09:44.160
Uh, there's a link in the description
as well for you just to click and, and

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book a time, um, with a, with member of.

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All right.

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And that leads us to number five,
fearlessly keeping the conversation going.

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And I want to talk about this because role
play is the best way to practice this.

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We were just doing some
role play in, where were we?

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Uh, Pasadena.

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Pasadena, California.

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No.

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Where were we?

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Philadelphia.

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My apologies.

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We're in Philadelphia and there's a, a
rep sitting in the front of the room.

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This young guy volunteered for role
play and he was newer in the business.

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I have never seen such smooth
transitions my entire life doing role.

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training teams.

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He had rehearsed and practiced so much.

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He fearlessly kept that conversation
going, like, like butter

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asking, tying this all together.

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And I wanna show you
how he tied it together.

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Number one is he, Told me as the
homeowner what I was thinking,

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cuz he learned number, excuse me.

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Number one is he understood
how I was thinking, seeing

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things from my perspective.

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He communicated to me throughout the
process, when I give him objections,

00:10:39.675 --> 00:10:41.594
exactly why I gave that objection.

00:10:41.775 --> 00:10:44.175
You think it's too expensive cuz
you're shopping for a fair price.

00:10:44.175 --> 00:10:45.265
Right, right.

00:10:45.555 --> 00:10:46.935
So super phenomenal.

00:10:46.935 --> 00:10:48.615
Then he controlled the conversation.

00:10:48.775 --> 00:10:52.645
By asking how or what questions to keep
it going instead of explaining it away.

00:10:52.675 --> 00:10:55.765
And he understood the psychology
of why people buy knew exactly

00:10:55.765 --> 00:11:00.115
when to mention social proof and
testimonials, using some urgency.

00:11:00.295 --> 00:11:01.535
It was just phenomenal.

00:11:01.615 --> 00:11:06.385
So fearlessly keeping that conversation
going specifically applies to the end of

00:11:06.390 --> 00:11:10.255
a sales appointment when you hear those
comments like, Thanks for coming out.

00:11:10.255 --> 00:11:11.545
We loved everything you shared.

00:11:12.074 --> 00:11:14.834
We'll give you a few days, give
you a call in a few days if we're

00:11:14.834 --> 00:11:16.365
interested, or thanks for coming out.

00:11:16.545 --> 00:11:17.984
My wife and I got a chat about it.

00:11:17.984 --> 00:11:19.125
We'll call you in a few days.

00:11:19.785 --> 00:11:23.745
Being able to fearlessly lean into
that, overcome that objection and ask

00:11:24.204 --> 00:11:25.665
questions to keep that conversation going.

00:11:25.665 --> 00:11:29.295
Even if you're poor at closing, keeps
the conversation going for you to

00:11:29.295 --> 00:11:31.425
get to the bottom of the truth and
understand you know, what that person

00:11:31.425 --> 00:11:36.525
really needs in how you can communicate
your message to win the business.

00:11:36.555 --> 00:11:38.505
So there you have it, the top five.

00:11:38.945 --> 00:11:42.005
Sales skills that I see
among the top earners.

00:11:42.425 --> 00:11:45.875
If you like this video in this format,
please do give it a thumbs up, drop a

00:11:45.875 --> 00:11:49.445
comment, and, and the best compliment
seriously is to pay it forward.

00:11:49.445 --> 00:11:51.995
Click that copy link to to your clipboard.

00:11:52.085 --> 00:11:55.475
Share this in your Slack channel, your
WhatsApp, your GroupMe with a member

00:11:55.480 --> 00:11:59.495
of your team to help everybody fine
tune these sales skills to earn even.

00:11:59.960 --> 00:12:00.860
In roofing sales.

00:12:00.950 --> 00:12:03.230
In doing so in a way that when you
actually do this and you're doing

00:12:03.230 --> 00:12:06.590
this from a good place in your heart,
in your heart of hearts of service,

00:12:06.890 --> 00:12:09.320
you're gonna connect more deeply
with customers and give them what

00:12:09.320 --> 00:12:13.250
they need to feel comfortable and to
help position you as the best answer.

00:12:13.255 --> 00:12:16.760
Cuz I hope that you truly are the
best person to win the business.

00:12:16.765 --> 00:12:18.440
Do the work and stand behind it.

00:12:18.710 --> 00:12:20.690
Hey, thanks for joining
me on today's video.

00:12:20.695 --> 00:12:22.080
There are links in the des.

00:12:22.230 --> 00:12:25.890
Everything that I mentioned, and if
you wanna continue with me, hop into

00:12:25.890 --> 00:12:28.470
that free training center right here
by downloading the pitch, like a pro

00:12:28.470 --> 00:12:32.010
roofing sales training via library,
or hang with me here on YouTube.

00:12:32.010 --> 00:12:34.650
They think you're really gonna love this
video and I'll see you in the next one.