Forward One Podcast

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. We’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.

Timestamps:
00:00:00 Introduction & Guest Welcome
00:01:03 From Family Business to Real Estate
00:03:11 First Deals & Building Confidence
00:05:00 Floor Time & Networking
00:08:59 Marketing Innovations & Branding
00:13:23 Embracing Technology & Community
00:16:02 Establishing a Local Presence
00:20:00 Building Trust & Client Relationships
00:25:00 Authenticity, Success & Mentorship
00:34:01 Evolving Marketing Strategies
00:40:00 Overcoming Challenges & Resilience
00:46:14 Local Expertise & Listing Preparation
00:55:00 Navigating Market Changes & Financing
01:12:53 F1RE Round

What is Forward One Podcast?

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.

Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.

If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.

Stay ahead. Stay Forward.