UKTN | The Podcast

Aron Gelbard, co-founder and CEO of Bloom and Wild, discusses why flower delivery has been a surprisingly difficult practice to perfect, how the Covid-19 pandemic massively boosted his firm’s popularity and how he went from management consultancy to founding a startup. 
 
Bloom and Wild is an online flower delivery platform that posts assemblable bouquets through peoples’ doors. Gelbard described how his family has had a history of entrepreneurship that inspired him to found his own company – but not before a prominent consulting career in the City – and how he has had to learn to avoid perfectionism in the scrappy world of startup founding. 

What is UKTN | The Podcast?

Each week, Jane Wakefield sits down with some of the key movers and shakers from the UK tech ecosystem for the UKTN Podcast. Learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and understand the tech policy affecting businesses across the country.

The UKTN Podcast provides insight into the most influential people in the UK’s innovation economy, exploring their personal and professional journeys and hearing their views on the hottest tech topics of the day.