The B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2]

Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?

In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!

📄 Click here to read the transcript [https://docs.google.com/document/d/16b5XFMaMD_Pg64edEwq1nuW2i23CWLf5/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]

Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

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Show Notes

Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?

In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Show less

What is Marketing with Vani?

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.