Back on T-R-A-C-K

Kerry Guard, host of  @ttwtml , chats with John Connolly about  the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/

John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz

Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/

Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview

Chapters
00:00 The Reality of Renting vs. Owning Equity
11:55 Building Skills Through Experience
17:10 The Importance of Community in Marketing
24:55 Creating Authentic Connections in Business
32:44 The Value of Trust in Marketing
39:36 The Art of Building Relationships
46:01 Investing in Marketing: Mortgage vs. Rent
#cybersecurity #digitalmarketing #b2b

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.