Embracing Digital Transformation

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AI search is rewriting the rules of digital visibility, trust, and persuasion. Host Darren Pulsifer sits down with SEO and AI expert Kevin C. Roy to unpack how search, content credibility, and local ranking are changing in the age of AI. They explore practical ways businesses can build authority, improve AI SEO, and stay visible in an increasingly automated information landscape. ## Key Takeaways - AI search still relies heavily on credibility, relevance, and authority signals — not just keywords. - Strong SEO foundations continue to matter for AI visibility, especially when content is logically organized and well linked. - Author bios, consistent naming, and external mentions help establish subject matter expertise for AI systems. - Internal linking and topical clusters make it easier for both search engines and AI models to understand your site. - Local businesses should not ignore Google Maps, reviews, and review responses, since local SEO remains a major visibility driver. - High-authority, relevant links from trusted sources can still boost rankings and strengthen trust signals. ## Chapters - 00:00 Introduction to AI search and digital persuasion - 02:10 Kevin C. Roy’s background in early web and SEO - 07:05 How AI search is changing visibility and rankings - 11:20 Why authority, credibility, and E-E-A-T still matter - 16:15 Building logical site structure and internal links - 21:30 Using author bios, mentions, and external proof - 27:10 Local SEO, Google Maps, and review strategies - 32:40 Final advice for businesses navigating AI and SEO

What is Embracing Digital Transformation?

Dr. Darren Pulsipher, Chief Enterprise Architect for Public Sector, author and professor, investigates effective change leveraging people, process, and technology. Which digital trends are a flash in the pan—and which will form the foundations of lasting change? With in-depth discussion and expert interviews, Embracing Digital Transformation finds the signal in the noise of the digital revolution.

People
Workers are at the heart of many of today’s biggest digital transformation projects. Learn how to transform public sector work in an era of rapid disruption, including overcoming the security and scalability challenges of the remote work explosion.

Processes
Building an innovative IT organization in the public sector starts with developing the right processes to evolve your information management capabilities. Find out how to boost your organization to the next level of data-driven innovation.

Technologies
From the data center to the cloud, transforming public sector IT infrastructure depends on having the right technology solutions in place. Sift through confusing messages and conflicting technologies to find the true lasting drivers of value for IT organizations.