RevThinking™

"What is it that makes you as the brief writer, what bit of yourself do you put into? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes the Brief Doctor

In this episode in our the Revthinking podcast, Tim Hughes, the Brief Doctor discusses the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”

Show Notes

"What is it that makes you as the brief writer, what bit of yourself do you put into? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes the Brief Doctor

In this episode in our the Revthinking podcast, Tim Hughes, the Brief Doctor discusses the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”

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