WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE. Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation
Show Notes
WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.
Welcome to 2X eCommerce
the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation ★ Support this podcast ★Creators & Guests
What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce