In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care.
Damon dives deep into the intricacies of marketing within the healthcare provider ecosystem, focusing on the importance of delivering timely, relevant information to doctors in a way that complements their workflow. He explains how EHR platforms have transformed over the years and why they're a critical touchpoint for marketers aiming to influence prescription decisions and improve patient outcomes. Tune in to learn about the most valuable ways to reach HCPs at the point of care.