You may think a signature dish or culinary theme are all a food and beverage business need to develop a strong identity. But in reality, the meals served at our favourite eateries are one of many factors contributing a complex branding strategy.
Food, lighting, interior design, menu layout; these and many other elements combined are what create immersive and memorable experiences for customers. And as newer and increasingly sophisticated technology continues to develop, we’re seeing more of them make their way into restaurant spaces.
In this episode of Beyond Retail, we analyse the role design plays in the food and beverage space to understand how it impacts consumer experiences in cafeterias, fast food establishments, high-end restaurants and more. We examine the technologies reimagining how brands deliver convenience, and dive into what makes for great restaurant design.
We speak with Adyen's VP of Product, Derk Busser to learn how F&B has evolved over the years, and hear from Harry Ridley, Automation & Emerging Technology Product Manager at Compass Group, on how brands can pick the right tech for their business.
We also gain a deeper understanding of the technology-space relationship with Sergii Khomenko, co-founder of Autocanteen, while chef and broadcaster Gizzi Erskine shares her own restaurant design experience. Plus, David Carofano, Director of Strategy & Development for hospitality design studio Crown Creative, tells us how businesses can reinforce their brand through aesthetic choices.
If you want to find out more about technology and behavioural trends, visit Adyen.com/en_GB/ for more.
What is Beyond Retail?
It didn’t all change in March 2020. Not really.
The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while.
In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and convenience than ever before.
But what now? What lessons should we take with us as we move forwards? And how can we ensure we’re ready for whatever’s next?
To find out, host Colin Neil embarked on a journey spanning the past 10 years. Using our latest consumer research as a launch-pad, we spoke to famous brands, industry experts, and consumers on the street.
The result is a five-part podcast series providing a unique insight into the rich, varied world of UK commerce in 2021 and beyond.