Attributed - A podcast by Dreamdata

There’s no hiding the rise of RevOps as a core function of B2B go-to-market.

RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth.

In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers.

Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Rosalyn Santa Elena
VP, GTM Operations at SingleStore | Founder at The RevOps Collective | GTM Strategy & Revenue Operations Evangelist | Coach | Community Builder | Host of The Revenue Engine Podcast | Advisor for B2B Companies

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.