In this episode of The Negotiation, we talk with Liam Mather, Head of Public Affairs and Communications at WPIC Marketing + Technologies. Reporting to the Chief Marketing Officer, Liam helps guide WPIC's public and government affairs, strategic communications, media engagement, corporate branding, and sales enablement. Liam previously worked in BCW's Corporate and Public Affairs practice in Beijing, where he helped clients manage reputations, respond to crises, and navigate policy issues. This episode is centred around the fact that Liam had the very unique opportunity to work within the Olympic bubble at this year’s event in Beijing - we discuss his personal experiences in the bubble, his thoughts on how the games were run; the level of interest the games garnered inside China; who there the stars of this year’s Olympics; the state of Chinese hockey, both the women’s and the men’s, given that was the focus of Liam’s coverage; and lastly what the lasting impact will be of the Olympics on winter sports in China. Enjoy!
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.