The 1% Edge

In this episode of the 1% Edge podcast, Carlos Nouche and Ben Stokes discuss the do's and don'ts of working in sub $10 million startups. They explore the importance of establishing processes early on, the necessity of feedback loops for product development, and the critical role of lead generation and sales foundations. The conversation also touches on the impact of market changes post-COVID, the significance of creating a positive buyer experience, and the common mistakes startups make when scaling. Ben emphasizes the need for startups to focus on their product market fit and to take care of their sales teams to ensure long-term success.

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- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

What is The 1% Edge?

Welcome to The 1% Edge Podcast with Carlos Nouche!
The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.

Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.