Reputation Matters

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In this episode, I’m joined by the owner of South Street & Co., Kaitlyn Study.

We talk about how much impact reviews have, how best to respond to negative reviews, and how to improve your online reputation.

Show Notes

Kaitlyn Study established South Street & Co. in 2015 with a vision of helping small business owners.

Through this Kaitlyn has been helping local service-based businesses generate leads and prospective customers, creating them a personalized marketing strategy.

Kaitlyn specializes in creating strategic SEO, content marketing, and review creation campaigns that expand business’s digital footprint and drive prospect actions. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

  • How South Street helps small to medium size businesses grow their reach online
  • The importance coach and mentors have had towards Kaityln’s success
  • What reputation management looks like in the digital world and the importance of Google
  • The importance of a brand’s ‘online story’
  • How to coach clients to make them understand the impact of their online presence
  • How to best respond to negative reviews
  • Strategies Kaitlyn uses to help improve her client’s reputations
  • Which industries are most impacted by reviews
  • Actionable tactics you can implement today to improve your online presence.


Connecting with Kaityln Study:

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What is Reputation Matters?

The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.