A family business that survived through a shift in the industry and a pandemic, RoadRUNNER Magazine, a single product publisher, is now the industry leader and we talk to their Editor and Chief, Florian Neuhauser about their story.
Show Notes
2020 was a year filled with ups and downs for RoadRUNNER magazine, but 2021 begins on a big note for our guest, and new editor and chief, Florian Neuhauser.
Florian breaks down why RoadRUNNER is continuing to grow while many other competitors in their industry are closing their doors.
They consider themselves a travel magazine, they don't just focus on the machines. Reviews have become an online resource for many motorcycle enthusiasts where travel content and tours are evergreen content.
We also talk about the navigation app called RoadRUNNER rides. This allows users to take part in the many tours that you have read about in the magazine over the years.
Florian shares about the history of the magazine. His parents were photographers and avid motorcycle riders in Austria. When they moved to the US, they found themselves shooting weddings. His father noticed a lack in the market for a different kind of magazine and decided to launch it (even though English is not their first language.)
RoadRUNNER is a premium magazine and they attribute their success to avid fans and readers.
"People that want to work, put forth a completely different effort than people that work just for a paycheck."
What is Guys Who Do Stuff?
Get unstuck. Tell a better story, and have a good answer to the question "What are you doing today." GWDS is about two guys, Josh and Joe, who set out to do stuff and interview people that have started a business, quit their dead-end job, launched a non-profit and more. GWDS is for makers, dreamers, inspiration seekers, starters, and doers. Do the stuff.