The Varosity AI GTM Report

A cost-driven Tuesday for AI go-to-market. Host Jack King on why U.S. companies are quietly adopting cheaper Chinese AI models as OpenAI and Anthropic bills climb, Salesforce and HubSpot putting agents in the buyer's seat and every seller's pocket, Amazon and RecCloud making generative video cheap enough for the long tail, and Brussels turning AI governance into a sales question.

Show Notes

A cost-driven Tuesday for AI go-to-market. Host Jack King covers why U.S. companies are quietly swapping in cheaper Chinese AI models as OpenAI and Anthropic run-rate costs climb, why Salesforce and HubSpot both shipped agents that transact and prospect, how Amazon and RecCloud are collapsing the cost of marketing video, and how the EU's new cybersecurity-and-AI plan is turning governance into a procurement question — with the Article 50 disclosure deadline of August 2 looming over every brand that publishes AI media.

Today's stories:

  • U.S. companies turn to Chinese AI models as OpenAI/Anthropic costs surge — CNBC
  • Salesforce makes Agentforce Commerce agents generally available in ChatGPT and Google Search — Salesforce Newsroom
  • Amazon's Creative Agent generated 80% of a Cuisinart video ad in four weeks — Marketing Dive
  • RecCloud launches Marketing Video Recreation for e-commerce sellers — MarTech Series
  • European Commission presents Action Plan on Cybersecurity and Artificial Intelligence — European Commission
  • HubSpot's July release opens the Prospecting Agent to every paid portal — Vantage Point

Sponsored by Varosity.ai — the compliance + provenance layer for AI-generated media, across every model. Check any image free: https://varosity.ai/verify

What is The Varosity AI GTM Report?

Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.