“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar
In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different types of product launches. They also discuss the importance of having a product strategy and how that paves the way for a successful launch.
Check out Julia's AMAs on
Sharebird.
Connect with Julia on
LinkedIn.
Questions covered in this interview:- What has been the most useful mechanism you have used to test messaging and determine the best message?
- What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
- What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?
- Considering not all launches are created equal, how do you distinguish between the different types of product launches?
- How do you identify and prioritize the channels for a launch campaign?
- How do you roll out pricing and packaging for a new product launch?
What is Women in Product Marketing ?
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.