Living in a Materiae World

In this episode of Living in a Materiae World, host David Pirrotta interviews Yael Alkalay, the founder of Red Flower. They discuss Yael's journey in the beauty industry, the origins of Red Flower, and how the brand has evolved to create a unique experience that emphasizes the importance of touch and scent. Yael shares her insights on transitioning from retail to spa culture, the significance of bathhouse rituals, and offers valuable advice for aspiring entrepreneurs. The conversation highlights the importance of authenticity and creating meaningful connections through products.

What is Living in a Materiae World?

Come for the lipstick, stay for the laughs. Think of this podcast hosted by David Pirrotta—an industry veteran who has helped build 76 brands (and counting!)—as Waze for the beauty-obsessed, helping you navigate the ever-evolving world of makeup, hair, skin, wellness, and more. Full of twists, turns, and plenty of laughs, every episode takes you on a BS-free journey and keeps you ahead of the curve with advice from established icons, convos with newcomers looking for their big beauty break, and plenty of opinions from people who have seen, heard, and tried it all. Do a hair toss, check your nails, and enjoy the wild ride.