In this episode of Thriving Through, host AJ Riedel sits down with executive and business coach Paul Moehring to explore his transition from nearly three decades in the insurance industry to full-time self-employment and the resilience required when growth doesn’t follow a straight line.
Paul shares why he waited years after becoming certified to finally make the leap, how launching his business in January 2020 collided head-on with COVID, and why writing a book became both a stabilizing force and a powerful marketing tool. His Amazon best-selling book, Get Squared: Goal Getting with Balance, grew out of a simple insight: most business owners fail at goals not because they lack ambition, but because they lose balance.
Throughout the conversation, Paul speaks candidly about coaching clients through challenges he’s actively navigating himself, including inconsistent revenue, program selection, and business model evolution. He also offers a thoughtful, contrarian take on niching, explaining why he believes business fundamentals transfer across industries and how marketing niches can exist without limiting who you serve.
In this episode, we cover:
Paul Moehring’s path from corporate life to coaching
Launching a business weeks before the pandemic
Writing a book as a credibility and lead-generation tool
Goal setting across business, family, personal, and spiritual life
Coaching while still on the revenue roller coaster
One-on-one vs. group coaching models
The risks of shiny-object syndrome in business programs
Lessons from failure, persistence, and long-term vision
Paul also shares his ambition to reach seven figures not as an endpoint, but as a platform to expand his impact and bring a message of hope, balance, and ownership to one million people.
If you’re a coach, consultant, or entrepreneur navigating uncertainty, questioning conventional advice, or building a business later in your career, this episode delivers honesty, wisdom, and perspective you won’t find in highlight-reel success stories.
👉 Learn more about Paul Moehring:
paulmoehring.com
Connect with Paul on Linkedin: https://www.linkedin.com/in/paulmoehring/
🎙️ Hosted by AJ Riedel
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