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From brewing speciality batches to following career desires, and the importance of education, Laura Ulrich of Stone Brewing talks about her beers and passions. As president of the Pink Boots Society she talks about the changing nature of beer education and advocacy.
Show Notes
Laura Ulrich is the small batch brewer at Stone Brewing Co. and is our guest today.
Yes, Stone Brewing is one of the larger craft breweries in America, and has succeeded over the years with in-your-face marketing and a fondness for West Coast IPA. But like most breweries their size, there is a smaller component, experimental batches that might one day become larger releases, but that serve the pubs or speciality accounts.
What’s it like, warts and all, to have a job where the beer carries a familiar brand name, but the liquid might not be what some customers expect? We’ll get into it.
Then we’re talking about Pink Boots, where Laura serves as president of the organization. From how she came be involved from the start, to its evolution, and where she would like to see it go.
Education is key to elevating the whole segment, something the organization has put front and center.
Get a beer and listen along. This is a fun conversation.
For more Drink Beer, Think Beer or to check out Beer Edge: The Newsletter for Beer Professionals, follow us on Twitter @thebeeredge and subscribe to our beer industry focused newsletter. There is more information, articles, and engaging content at Beer Edge.
- Host: John Holl
- Guest: Laura Ulrich of Stone Brewing
- Sponsor: Cigar City Brewing
- Tags: beer, craft beer, California, Stone, IPA, Experimental Brewing, Stout, Pink Boots Society
This episode is sponsored by:
Cigar City Brewing
Central to Mayan mythology is the story of twin brothers named Xbalanque and Hunahpu, the Hero Twins. After the Twins’ father was murdered by evil deities from Xibalba, his corpse became a cacao tree that spawned our two Heroes. Epic adventures followed, culminating in a journey to Xibalba to avenge their father’s death. Vanquishing their enemies handily, the Heroes then ascended unto the heavens where they became the sun and the moon
Cigar City Brewing
Central to Mayan mythology is the story of twin brothers named Xbalanque and Hunahpu, the Hero Twins. After the Twins’ father was murdered by evil deities from Xibalba, his corpse became a cacao tree that spawned our two Heroes. Epic adventures followed, culminating in a journey to Xibalba to avenge their father’s death. Vanquishing their enemies handily, the Heroes then ascended unto the heavens where they became the sun and the moon
Creators and Guests
What is Drink Beer, Think Beer With John Holl?
Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.