SaaS Marketing Bites from Powered By Search

Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them.

Show Notes

Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them. 

Topics we touch on in today's episode include:
  • Why "let's a/b test it" is one of the most frustrating statements marketers say
  • The proper way to conduct an a/b test
  • Why you should focus first on the customer before a/b testing something 
By the end of this episode, you'll have a strong understanding of a/b testing fundamentals and common pitfalls you should avoid.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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What is SaaS Marketing Bites from Powered By Search?

On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.