Paris Talks Marketing

In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. 

Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide.

We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program. 

Emmet shares his three principles for launching an affiliate program: 

1) Making it easy for affiliates to earn money
2) Running an affiliate program professionally
3) Continuously recruiting new affiliates

Tune in to learn how you should strategize your SaaS affiliate marketing initiatives!

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Links:
https://www.linkedin.com/in/emmetgibney/ 
https://www.rewardful.com/

More about:

Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
02:01 Common affiliate marketing myths
04:09 How has affiliate marketing changed over the years
07:17 How to build an affiliate marketing program for SaaS
20:34 How quality content can help affiliates sell better
23:58 Partnerships with review sites
33:48 The future of AI and marketing

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.