Paris Talks Marketing

In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. 

Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide.

We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program. 

Emmet shares his three principles for launching an affiliate program: 

1) Making it easy for affiliates to earn money
2) Running an affiliate program professionally
3) Continuously recruiting new affiliates

Tune in to learn how you should strategize your SaaS affiliate marketing initiatives!

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Links:
https://www.linkedin.com/in/emmetgibney/ 
https://www.rewardful.com/

More about:

Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
02:01 Common affiliate marketing myths
04:09 How has affiliate marketing changed over the years
07:17 How to build an affiliate marketing program for SaaS
20:34 How quality content can help affiliates sell better
23:58 Partnerships with review sites
33:48 The future of AI and marketing

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!