Conversion Cast

My guest is Joy Hawkins, founder of Sterling Sky, a local seo and paid search agency in Toronto, Canada. Joy is also the owner of the fabulous LocalU conferences and the Local Search Forum. 

In this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion. 

Joy's post on monthly SEO reports and what to not include:   Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports


Conversion Cast is brought to you by Leadferno.

Creators & Guests

Host
Aaron Weiche
Cofounder & CEO of Leadferno
Guest
Joy Hawkins
Founder Sterling Sky, owner LocalU

What is Conversion Cast?

Exploring the art and science of conversion in digital marketing. Expert guests join host Aaron Weiche to discuss turning lurkers to leads, and browsers to buyers. Learn about SEO, local SEO, SMS, email, content, social, analytics, and more to win right now.