Mark and Chip discuss why the most powerful thing a brick and mortar retailer can do is offer pre-booked experiences.
Sure, you can hope that people just show up and start to shop in your store (or chain if you're a retail magnate). But it's much more effective to bring people together through pre-booked experiences - because this is what consumers want. Mark and Chip discuss the mindset and method behind adding pre-booked experiences to your retail offering. And if you're wondering if this applies to what you do...it most certainly does!
What is Experiences?
Experiences is a podcast about humans creating happy memories through their participation in the experience economy. We discuss how brick and mortar retail is changing rapidly, the clear winners in the experience economy, and visit with brands that are not just surviving, but thriving.