The Health Marketing Daily | Danone €1bn takeover of Huel approved | Lily Collins Signs on as Face | Nestlé reviews options for NZ supplements

The Health Marketing Daily — August 21, 2026 In this episode: • Regulatory clearance of Danone's €1 billion Huel acquisition is the biggest structural deal in European functional nutrition this year and sets a new benchmark for category consolidation. • Supplement brand IM8 is replacing the traditional paid celebrity endorsement with an equity stake model — a structural shift in how health and wellness brands buy credibility. • Nestlé placing its GO Healthy supplement brand under strategic review signals that even the world's largest food company is questioning where supplements fit in its long-term portfolio — with implications for the whole category. • A public debate between longevity researchers and nutrition experts over protein restriction is creating real confusion in a category where protein and healthy ageing brands are surging. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.