CEOAFTERDARK

Join George Kapernaros as he sits down with Bastian Kröhnert-Ferron, the innovative mind behind Mammutmarsch. Explore the story of Mammutmarsch, a series of extreme hiking events that push the limits of both body and mind. From discussions on business innovation to the transformative nature of Mammutmarsch, this episode offers valuable insights for entrepreneurs and adventurers alike.

Timestamps:
00:00 Introduction
05:38 Always aspired to be an entrepreneur, studied business.
09:48 Overwhelmed with inquiries, built service with freelancers.
12:57 Starting Mammutmarsch: From doubt to success with 17 attendees.
14:46 Focus on creating massive value for success.
17:30 Supportive community pushes individuals to their limits.
21:07 Emotions and storytelling are crucial to branding.
25:35 All content is created authentically in-house.
28:08 Real-time responsiveness shows community care and intentionality.
30:22 Adapting campaign based on user response.
35:35 Organizing large events involves permits, logistics, planning.
39:21 Stress and burnout led to sleepless nights.
42:22 Intense, transformative experience with community and nature.
43:29 1980 not ideal for remote work launch.
48:46 Parents' concern may hold you back.

Guest Links:
Facebook: https://www.facebook.com/kroehnert/
Instagram: https://www.instagram.com/kitaitravels/channel/
LinkedIn: https://www.linkedin.com/in/bastian-kr%C3%B6hnert-ferron-b9ba11145/

Ready to take the plunge into the world of extreme experiences and entrepreneurial innovation? Tune in and gain firsthand wisdom from Bastian Kröhnert-Ferron. Send in your queries and experiences to become part of the conversation. Remember, the journey to success is best experienced when shared.

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.