What if your business was built around your life—not the other way around?
In this episode of Adventurous Entrepreneurs, TJ sits down with Joe Rando—serial entrepreneur, software innovator, and champion of solopreneurs—to unpack what it really takes to build a business that supports the lifestyle you want. From early real estate ventures and the dot-com crash to founding multiple tech startups and now launching LifeStarr, Joe shares hard-earned lessons from 30+ years in business.
You’ll learn:
The costly mistake of building a business you don’t want to run (and how to avoid it)
- Step zero in the solopreneur journey—and why most people skip it
- Tactical advice on niching down, building community, and defining success before chasing growth
- Why “if you’re not growing, you’re dying” is misleading—and what to prioritize instead
Please enjoy this wide-ranging conversation with Joe Rando.
Follow and Connect With Joe Rando:
Website: https://www.lifestarr.com/
Instagram: https://www.instagram.com/lifestarrsolopreneurs/
Facebook: https://www.facebook.com/lifestarr
Youtube: https://www.youtube.com/@theaspiringsolopreneur
Linkedin: https://www.linkedin.com/company/lifestarr/
Linkedin: https://www.linkedin.com/in/joerando/
Connect With TJ!
Interested In Joining TJ On The Show?
What is Adventurous Entrepreneurs?
Much like life in general, entrepreneurship is an adventure. We all have a unique story to be told about business and all of the places life takes us throughout the entrepreneurial journey - full of triumphs and defeats, bumps in the road, wrong turns, new directions, and people who lent a hand along the way guiding you toward your final destination.
In each episode, we explore the journey of adventurous entrepreneurs to inspire, inform and guide others to take action to reach their goals.