The Value of Brand Values

Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.

Show Notes

Why brand onions don’t work 

https://www.wearegood.com/articles/why-brand-onions-don-t-work

The Choice Factory

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1

Planning Dirty Academy

https://www.planningdirty.com

What is The Good Brand Podcast?

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.