Shameer Sachdev, founder and MD at Growth Gorilla, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about helping FinTechs grow, leveraging all modern Marketing techniques.
Show Notes
- Shameer - how did you get to what you do these days?
- Growth at any cost is behind us for a while. So how do you help FinTechs to grow profitably and sustainably?
- What are your crucial takeaways from designing a growth strategy?
- How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route?
- Does one still need a website to promote their business?
- What are the best marketing tools to focus on? Digital marketing, SEO, PR?
- What about social media? How do you drive conversion from likes to sales?
- Who are your key clients? How do they differ?
- What’s the best way to reach out: Shameer Sachdev (LinkedIn) or Growth Gorilla (website)
What is Voice of FinTech®?
Aiming to inspire entrepreneurs around the world to launch their new ventures. Connect FinTech enthusiasts with start-ups, incubators, accelerators, investors and incumbents.