It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions. She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and...

Show Notes

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Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. 

Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions. 

She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability. 

Anwin also delves into the concept of leveraging one's money mindset, advocating for a focus on strengths rather than attempting to overhaul weaknesses.

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Creators & Guests

Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)