CEOAFTERDARK

Join George Kapernaros as he delves into the personal and professional journey of Katherine Sakovich, CMO at Miracare. They explore her transition from leading a creative agency to impacting women's health through Femtech and beyond. The conversation also touches on overcoming challenges like adapting to new markets and Sakovich's hands-on approach to marketing.

This episode isn't just Sakovich's story; it's brimming with insights on marketing, product development, and the power of mission-driven work in the fast-paced world of teeming startups.

Timestamps:
00:00 Introduction
06:03 Fear of new challenges led to growth.
09:48 Transition from finance to mission-driven consumer focus.
14:16 Fortunate to have a needed product, successful marketing.
16:49 Easy urine-based test to understand your cycle.
19:45 Challenges of advertising on platforms increased costs.
24:32 Efficient government-like system saves time and adapts.
28:36 Using OKRs to drive motivation and alignment.
32:22 Passionate about helping others; pursuing advertising dream.
34:53 Living in San Francisco: tech, nature, creativity
38:30 London accelerator supports fintech founders, promotes collaboration.
41:00 Employees: journal helps communication and sense of accomplishment.
43:44 Realization of radical responsibility and agency.

Guest Link:
LinkedIN: https://www.linkedin.com/in/sakovich-katherine/

Keen on learning from a trailblazing CMO and absorbing invaluable industry knowledge? Tune in to this must-listen episode, and don't forget to reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.