WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.073 --> 00:00:21.157 Hunting for a font can feel like a real sport in the Olympics. 00:00:21.337 --> 00:00:24.787 I know you've been there looking, searching, hoping to find the 00:00:24.787 --> 00:00:29.047 right font to inspire or compliment your message or your design. 00:00:29.617 --> 00:00:34.087 The next time you are hunting for fonts, just head over to ´Type Wolf. 00:00:34.717 --> 00:00:38.227 You can search for the perfect font or font pairing by 00:00:38.227 --> 00:00:39.967 heading to the favorites list. 00:00:39.967 --> 00:00:42.857 It's towards the bottom of the homepage at TypeWolf. 00:00:43.217 --> 00:00:47.287 The best place for you to begin is his top 40 Google fonts. 00:00:47.347 --> 00:00:49.597 Remember Google fonts are free. 00:00:49.627 --> 00:00:50.827 So they're a great option. 00:00:51.397 --> 00:00:55.237 Or if you like to zag while others Zig you can search for the 00:00:55.237 --> 00:01:00.487 perfect font from the top 10 free fonts that aren't Google fonts. 00:01:00.517 --> 00:01:01.507 It's a great list. 00:01:01.771 --> 00:01:06.631 Typewolf makes it simple to get out of the rut of using the same font over and over. 00:01:06.912 --> 00:01:11.212 Go check out the top 40 list and then let me know what your favorite font is. 00:01:11.429 --> 00:01:14.569 Robby: Win number two, something a client recently asked. 00:01:14.969 --> 00:01:17.189 In the previous brand ed bullet. 00:01:17.189 --> 00:01:21.239 I mentioned how a client asked my opinion on his personal brand logo. 00:01:21.839 --> 00:01:24.839 Then I gave you this two question, pop quiz. 00:01:24.869 --> 00:01:25.829 Number one. 00:01:25.829 --> 00:01:28.859 What is the primary color for my personal brand? 00:01:29.249 --> 00:01:32.489 And number two, could you draw my logo from memory? 00:01:32.489 --> 00:01:33.239 Yes or no? 00:01:33.639 --> 00:01:38.859 Well, the results are in, but first I was asked the same logo question yet 00:01:38.889 --> 00:01:41.409 again, the following week, no lie. 00:01:41.409 --> 00:01:45.279 This is such a common question and concern for so many personal 00:01:45.279 --> 00:01:46.869 brands, but should it be. 00:01:47.269 --> 00:01:50.339 Let's get back to the results of my two question pop quiz. 00:01:50.989 --> 00:01:52.429 It was a clean sweep. 00:01:52.789 --> 00:01:55.729 Every reply nailed my personal brand color. 00:01:55.969 --> 00:01:59.239 It's the red color you see associated with my brand. 00:01:59.599 --> 00:02:02.859 But not a single person could draw my logo from memory. 00:02:03.189 --> 00:02:07.539 Here are the two important implications for you as a personal brand. 00:02:07.939 --> 00:02:09.949 Number one good news. 00:02:10.279 --> 00:02:14.779 While logos do matter, choosing and using a primary color for your 00:02:14.779 --> 00:02:17.749 personal brand business is way cheaper. 00:02:18.199 --> 00:02:19.069 It's free. 00:02:19.249 --> 00:02:23.659 And in fact, it's way more effective than having a killer logo. 00:02:24.109 --> 00:02:26.599 Number two personal brand should be asking. 00:02:26.929 --> 00:02:32.809 Do you like, and know my personal brand color more than my personal brand logo? 00:02:33.379 --> 00:02:37.639 So pick your brand color and go wear it out on social and 00:02:37.699 --> 00:02:39.499 everywhere you show up online 00:02:39.899 --> 00:02:42.179 Robby: Win number three, something to think about 00:02:42.579 --> 00:02:45.219 Sometimes the mirror gets angry. 00:02:45.459 --> 00:02:49.879 And when it does the perspective of someone who cares about you matters. 00:02:50.526 --> 00:02:53.556 These lyrics from singer song writer, David Wilcox. 00:02:53.556 --> 00:02:54.626 Who's one of my favorites. 00:02:55.296 --> 00:02:57.906 Captures that sentiment brilliantly. 00:02:58.386 --> 00:02:59.946 The lyrics go like this. 00:03:00.336 --> 00:03:02.026 If I had a spell of magic. 00:03:02.586 --> 00:03:04.986 I'd make this enchantment for you. 00:03:05.496 --> 00:03:10.016 A burgundy heart shaped medallion with a window that you could look through. 00:03:10.416 --> 00:03:15.666 So that when all of the mirrors are angry at your faults and all you 00:03:16.548 --> 00:03:19.078 You could peek through that heart shaped medallion. 00:03:19.548 --> 00:03:22.038 And see you from my point of view 00:03:23.057 --> 00:03:25.107 Robby: Win number four, something personal. 00:03:25.507 --> 00:03:31.007 Knowing how many angry mirrors we face day in and day out, made me attempt something 00:03:31.697 --> 00:03:35.087 A friend and I a walk and talk most Saturday mornings. 00:03:35.117 --> 00:03:38.867 And he has recently ventured out and launched his own business. 00:03:38.957 --> 00:03:40.917 That's always a scary proposition. 00:03:41.567 --> 00:03:44.087 This is something he has dreamed of for years. 00:03:44.537 --> 00:03:47.777 And this particular week marked a week, one of his new 00:03:47.777 --> 00:03:50.117 venture as we began our walk. 00:03:50.687 --> 00:03:54.767 I set my watch and I told him, I'd like to take the first mile 00:03:54.767 --> 00:03:59.417 of our walk to encourage you and tell you how proud I am a view. 00:03:59.987 --> 00:04:02.567 Are you cool with a one mile of encouragement? 00:04:02.967 --> 00:04:06.687 Now the goal of this was to see you from my point of view, 00:04:06.957 --> 00:04:10.977 imagine receiving one mile of encouragement today, literally a mile. 00:04:11.700 --> 00:04:13.830 A mile without the angry mirrors. 00:04:14.010 --> 00:04:15.000 Would you take it? 00:04:15.090 --> 00:04:16.020 I know I would. 00:04:16.650 --> 00:04:20.310 I can't promise you you'll get that today, but I know that you can give it. 00:04:20.710 --> 00:04:22.890 So who could you encourage for a mile? 00:04:26.071 --> 00:04:29.371 Robby: Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:29.791 --> 00:04:30.481 Good news. 00:04:30.511 --> 00:04:32.881 You don't have to scroll through the show notes to find 00:04:32.881 --> 00:04:34.231 the links to any of the apps. 00:04:34.261 --> 00:04:35.371 apps or other wins. 00:04:35.371 --> 00:04:36.661 mentioned in this episode. 00:04:37.231 --> 00:04:38.731 Instead, just hop on my email. 00:04:38.761 --> 00:04:42.241 List and you can get these four wins right in your inbox. 00:04:42.691 --> 00:04:46.201 Just go to Robbyf.com/friday. 00:04:46.361 --> 00:04:50.621 That's R O B B Y F.com/friday. 00:04:50.621 --> 00:04:53.861 I'd also love your help getting this into the hands of more people. 00:04:53.981 --> 00:04:57.476 So go and leave a review on apple podcast and then share. 00:04:57.506 --> 00:04:59.306 Share this episode with somebody you love. 00:04:59.721 --> 00:05:00.591 Feel free to DM. 00:05:00.621 --> 00:05:04.311 On me on instagram and share which when was your favorite from this episode. 00:05:04.581 --> 00:05:07.551 Have a great weekend and go and build a life-giving brand.