Inside BS Show

Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultimately add them to your client list.

Selling is all about getting in front of your potential clients, building relationships, and closing deals from there. To create affinity with wealthy sales prospects, you need to take an interest in things that matter to them.

Think it’s improbable that you’ll connect with a high net worth client? What do you have in common with rich people, anyway? Here’s my suggestion: join their circles. Go where rich people go and do what they do.

Whatever your current habits, hobbies, and interests, expand them to include what wealthy people typically do. Play golf, go horseback riding, or learn about fine wine. You don’t necessarily have to participate – just read up or take classes on hobbies your affluent customers enjoy.

Get involved with community organizations that wealthy people support, like Rotary and Kiwanis clubs. Put your kids in clubs and on sports teams with their kids. Buy season subscriptions to ballet, opera, or symphony performances. Believe in the mission of a local charity? Join their efforts!

Strategically refining your downtime pursuits puts you in front of your next high net worth client. You make a connection and build a shared affinity by demonstrating an interest in what your ideal client loves.

But as you network, be careful not to overtly sell. First, give value and expect nothing in return. Doing business with affluent customers will come in time and will naturally become the norm.

Show Notes

Looking for a high net worth client to boost your sales? In this show, I talk about how to connect with that ideal potential client. Affluent customers are out there and ready to buy. The trick is to find them and build rapport with them, so you can ultimately add them to your client list.


Selling is all about getting in front of your potential clients, building relationships, and closing deals from there. To create affinity with wealthy sales prospects, you need to take an interest in things that matter to them.


Think it’s improbable that you’ll connect with a high net worth client? What do you have in common with rich people, anyway? Here’s my suggestion: join their circles. Go where rich people go and do what they do.


Whatever your current habits, hobbies, and interests, expand them to include what wealthy people typically do. Play golf, go horseback riding, or learn about fine wine. You don’t necessarily have to participate – just read up or take classes on hobbies your affluent customers enjoy.


Get involved with community organizations that wealthy people support, like Rotary and Kiwanis clubs. Put your kids in clubs and on sports teams with their kids. Buy season subscriptions to ballet, opera, or symphony performances. Believe in the mission of a local charity? Join their efforts!


Strategically refining your downtime pursuits puts you in front of your next high net worth client. You make a connection and build a shared affinity by demonstrating an interest in what your ideal client loves.


But as you network, be careful not to overtly sell. First, give value and expect nothing in return. Doing business with affluent customers will come in time and will naturally become the norm.

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.