{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 200.21
    },
    {
      "title": "– Meet Shoshana: From Journalism to Product Marketing\r",
      "startTime": 200.21,
      "endTime": 270.21
    },
    {
      "title": "– What Is “Customer-Infused Messaging”?\r",
      "startTime": 270.21,
      "endTime": 375.21
    },
    {
      "title": "– Why Customer Insights Beat Surface-Level Deliverables\r",
      "startTime": 375.21,
      "endTime": 495.21
    },
    {
      "title": "– How to Work with CS and Sales Without Stepping on Toes\r",
      "startTime": 495.21,
      "endTime": 675.21
    },
    {
      "title": "– Navigating Competing Priorities Across Teams\r",
      "startTime": 675.21,
      "endTime": 815.21
    },
    {
      "title": "– Selling the Value of Customer Interviews Internally\r",
      "startTime": 815.21,
      "endTime": 1055.21
    },
    {
      "title": "– The 6 Steps to Building a Customer Insights Program\r",
      "startTime": 1055.21,
      "endTime": 1170.21
    },
    {
      "title": "– Step 1: Aligning Goals with Stakeholders\r",
      "startTime": 1170.21,
      "endTime": 1270.21
    },
    {
      "title": "– Step 2: Building a Customer Interview Pipeline\r",
      "startTime": 1270.21,
      "endTime": 1395.21
    },
    {
      "title": "– Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack)\r",
      "startTime": 1395.21,
      "endTime": 1715.88
    },
    {
      "title": "– Step 4: How to Run a Great Customer Interview\r",
      "startTime": 1715.88,
      "endTime": 2045.88
    },
    {
      "title": "– Focus on Problems, Not Just the Product\r",
      "startTime": 2045.88,
      "endTime": 2200.88
    },
    {
      "title": "– Uncovering Real ROI with Better Follow-Ups\r",
      "startTime": 2200.88,
      "endTime": 2270.88
    },
    {
      "title": "– Step 5: Documenting What Actually Matters\r",
      "startTime": 2270.88,
      "endTime": 2410.88
    },
    {
      "title": "– How to Organize Insights into a Shared Database\r",
      "startTime": 2410.88,
      "endTime": 2580.88
    },
    {
      "title": "– Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs)\r",
      "startTime": 2580.88,
      "endTime": 2720.88
    },
    {
      "title": "– Should You Hire an External Interviewer?\r",
      "startTime": 2720.88,
      "endTime": 2855.88
    },
    {
      "title": "– What’s a Realistic Interview Cadence?\r",
      "startTime": 2855.88,
      "endTime": 2945.88
    },
    {
      "title": "– Other Places to Find Customer Insights (When Interviews Aren’t Possible)\r",
      "startTime": 2945.88,
      "endTime": 3040.88
    },
    {
      "title": "– Final Tips: Mining G2 Reviews, Webinars, and Internal Teams\r",
      "startTime": 3040.88,
      "endTime": 3114.88
    },
    {
      "title": "– Wrap-Up and Where to Find Shoshana",
      "startTime": 3114.88,
      "endTime": 3214.26
    }
  ]
}