In this episode of The Good Builder Podcast, Az breaks down the exact structure of a landing page that turns ad clicks into real enquiries.
Most builders are wasting money sending Google Ads or Facebook Ads traffic to their homepage. A proper landing page does one thing — converts.
You’ll learn:
- Why every landing page needs a single goal
- How to match your ad promise to your headline
- What to include above the fold for maximum impact
- The difference between features and benefits (and how to write them)
- How to use social proof to build trust fast
- The importance of mobile-first design and tracking
- Easy tools and AI prompts to build landing pages without a developer
Whether you’re running ads now or planning to, this episode gives you the blueprint to build landing pages that actually work.
What is The Good Builder Podcast?
This week in home building news! Catch up with Az and Pete and a colourful array of guests, to hear about who's killing it, who's innovating, and who's getting into strife in the world of new home construction.