Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel.
Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement
The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV
Market Enginuity: https://marketenginuity.com/
Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170
Learn about Claritas and find your best customers: https://claritas.com
Find us on Facebook: https://www.facebook.com/Claritas2.0/
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/
Follow us on Twitter: https://twitter.com/Claritas2_0
Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.