Subscribe
Share
Share
Embed
We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.
💡Learn:
The trap many entrepreneurs get stuck
Step-by-step instructions to differentiate from competitors
Finding the white space
Experimentation & iteration
Episode Highlights
Tone setting + creating something that has value (1:00)
How Simple Modern saw the white space in an already saturated market (4:00)
Where the white space lives (6:00)
Three things to look for when trying to start something new (8:30)
Questions to ask yourself today (10:00)
Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)
What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)
Is there a time you're ever you should ever not be experimenting? (18:00)
Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)
Learn more: www.weareforgood.com/scalingCONNECT WITH MIKELinkedIn / Twitter
CONNECT WITH SIMPLE MODERN
Website / Twitter / Facebook / Instagram / Pinterest / YouTube
Show Notes
We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.
Learn:
Learn:
- The trap many entrepreneurs get stuck
- Step-by-step instructions to differentiate from competitors
- Finding the white space
- Experimentation & iteration
Episode Highlights
- Tone setting + creating something that has value (1:00)
- How Simple Modern saw the white space in an already saturated market (4:00)
- Where the white space lives (6:00)
- Three things to look for when trying to start something new (8:30)
- Questions to ask yourself today (10:00)
- Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)
- What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)
- Is there a time you're ever you should ever not be experimenting? (18:00)
- Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)
CONNECT WITH SIMPLE MODERN
Creators & Guests
What is Scaling for Good with Mike Beckham?
From Simple Modern and CEO Mike Beckham, welcome to Scaling for Good. Mike and special guests share the playbook to start, build, grow AND give generously.
Here you’ll get to hang with, Mike Beckham, who started and built a 9-figure insulated drinkware company, Simple Modern… with one simple goal: to give generously. In each episode, Mike breaks down simple principles learned from his journey that can revolutionize your business, organization or just about anything you’re building. Plus, you’ll get a behind-the-scenes look at one of the fastest growing companies in the U.S.
We believe in the power of good to change the world, and something tells us you do too. So pull up a seat and join us! Tweet Mike at mikebeckhamsm or visit scalingforgood.com.