{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Meet Udi and his path into marketing\r",
      "startTime": 0,
      "endTime": 563.21
    },
    {
      "title": "– Early career lessons and building marketing from zero\r",
      "startTime": 563.21,
      "endTime": 983.21
    },
    {
      "title": "– How Gong found product-market fit and nailed positioning early\r",
      "startTime": 983.21,
      "endTime": 1233.21
    },
    {
      "title": "– Courageous Marketing: why Udi wrote it and what it really means\r",
      "startTime": 1233.21,
      "endTime": 1463.21
    },
    {
      "title": "– Brand first: personality, positioning, then visuals\r",
      "startTime": 1463.21,
      "endTime": 1760.88
    },
    {
      "title": "– Campaigns that punched above their weight (billboards, experiments, perception hacks)\r",
      "startTime": 1760.88,
      "endTime": 2170.88
    },
    {
      "title": "– Proving brand impact: soft ROI, pipeline, and exec buy-in\r",
      "startTime": 2170.88,
      "endTime": 2920.88
    },
    {
      "title": "– The future: product-led marketing, AI, and courageous teams",
      "startTime": 2920.88,
      "endTime": 3369.3
    }
  ]
}