In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally.
Takeaways
- Think global, act local is essential for international success.
- Personalization enhances customer loyalty and emotional connection.
- Digital marketing investment is crucial for brand visibility.
- Understanding cultural nuances is key when entering new markets.
- Building a reliable supply chain is a significant challenge.
- Customer experience should be prioritized to build brand loyalty.
- Automation can help deliver relevant customer experiences.
- The digital landscape in APAC is a trendsetter for global e-commerce.
- Social commerce is becoming increasingly important in the U.S.
- Patience and persistence are vital for success in APAC.
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.