Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company

Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, and WWE just to name a few. 

I wanted Dan on today’s show to talk about Lincoln’s unique approach to internal branding, the business of design, and where the opportunity lies in the future for small studios like We Make Cool Shit and IRONBOUND Media. 

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Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!