The FMCG Marketing Daily | Cadbury pairs crystal clutch with comedy | Kenya clears EABL sale to Asahi, | Manischewitz is betting that a dating

The FMCG Marketing Daily — September 13, 2026 In this episode: • Mondelez's Cadbury is making a significant push into the US market by combining a branded merchandise play with episodic comedy content — a dual-format bet that challenges conventional FMCG campaign thinking. • Diageo's confirmed exit from East African Breweries is a landmark portfolio restructuring move that will reshape brand ownership and competitive dynamics across one of Africa's most strategically important beer markets. • A 138-year-old heritage food brand is staking its Gen Z relevance strategy on a branded dating show — one of the boldest entertainment-led repositioning bets in the challenger FMCG space right now. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.