Brand Growth Heroes

In this episode, we speak to Alex Smith, founder of Strategy Consultancy Basic Arts about how to be much more clever about how you compete in CPG/FMCG categories.

Show Notes

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.

A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.

I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.

Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.