Brand Growth Heroes

In this episode, we speak to Alex Smith, founder of Strategy Consultancy Basic Arts about how to be much more clever about how you compete in CPG/FMCG categories.

Show Notes

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.

A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.

I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.

Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here
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Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.