How Every's Team Used AI to Ship Its Biggest Launch Ever

Yash Poojary, a growth engineer at Every, dropped an idea for a campaign in Slack at 7 p.m. Instead of building it himself, Every’s head of growth Austin Tedesco took a screenshot of the Slack thread, dropped it into Codex, typed "Can you do this?", and went to the gym.

By the time he got back, Codex had built four audience segments, drafted emails for each one, and pulled a social image that had worked before. It took Austin 10 minutes to make some tweaks and schedule the whole thing to send the next morning. Within a few hours, it generated more than $25,000 in revenue. 

That story came out of the launch week for All Access, Every’s new $625-a-year membership built around the Builder Pack. It includes $7,000 in credits and free usage from ten of the AI products Every uses every day, including Claude Max, Codex, Cursor Pro+, PostHog, Notion, Framer, Render, and Flora.

On this episode of AI & I, four of Every's own builders—COO Brandon Gell, head of marketing Douglas Brundage, as well as Yash and Austin—sit down to show how they use AI, breaking down their personal stacks and giving insight into their own strategies and mindset for building.

If you found this episode interesting, please like, subscribe, comment, and share!

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe
• Follow him on X: https://twitter.com/danshipper
  
  

Timestamps for YouTube:

0:00 Intro 

0:35 All Access Explained 

3:01 Yash's Tech Stack and How He's Automating Testing Pipelines 

8:02 The Idea to Execution Loop 

10:25 How an Agent Turned an Idea into $25K 

17:50 The AI Sandwich Workflow 

22:03 Making AI Tools Accessible to Solo Builders 

28:50 Douglas on Brand and Design

34:51 Tips on What to Build First 

43:46 What's Next for All Access

Links to resources mentioned in the episode:

• Brandon Gell on X: https://x.com/bran_don_gell
• Yash Poojary on X: https://x.com/poojary_yash
• Austin Tedesco on X: https://x.com/tedescau?lang=en
• Douglas Brundage on X: https://x.com/DABrundage
• Introducing Every All Access: https://every.to/on-every/introducing-every-all-access
• Get the Builder Pack: every.to/builder-pack 
  
  

Go to https://attio.com/every and get 15% off your first year.

What is AI & I?

Learn how the smartest people in the world are using AI to think, create, and relate. Each week I interview founders, filmmakers, writers, investors, and others about how they use AI tools like ChatGPT, Claude, and Midjourney in their work and in their lives. We screen-share through their historical chats and then experiment with AI live on the show. Join us to discover how AI is changing how we think about our world—and ourselves.

For more essays, interviews, and experiments at the forefront of AI: https://every.to/chain-of-thought?sort=newest.