Storyworld

Most stories come down to some version of "The Hero's Journey." In this episode, we uncover some major differences between how fiction writers and marketers tend to write and view their heroes. This one is a super deep dive where we both learn some new, fascinating things from each other. You don't want to miss it!

Show Notes

Most stories come down to some version of "The Hero's Journey." In this episode, we uncover some major differences between how fiction writers and marketers tend to write and view their heroes. This one is a super deep dive where we both learn some new, fascinating things from each other. You don't want to miss it!

What is Storyworld?

The world of "story" has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people's lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how "story" is the most powerful concept ever known, and how it interacts with each and every aspect of our lives -- from the most magical to the most mundane.