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Julia Campbell is the author of two books on the topic and named a top nonprofit thought leader by Forbes and LinkedIn, she joins Graeme for a deeply practical conversation on how social media has evolved from a simple promotional billboard into a vital engine for community building and digital stewardship.
They dig into why social media platforms are rented land, why traditional link-sharing no longer works in modern algorithms, how nonprofits can build authentic human connections in an era dominated by AI noise, and what Julia looks for during a full social media audit. Plus, they break down her signature four pillars of social media management and how to approach Giving Tuesday as a year-round stewardship launchpad rather than a one-off gamble.
If your team is struggling to see real momentum on social media or feeling overwhelmed by managing too many channels, this one will give you a clear, grounded strategy to move forward.
Julia's LinkedIn
Graeme's LinkedIn
J Campbell Social Marketing
Julia's Podcast - Nonprofit Nation
Anthem Creative
They dig into why social media platforms are rented land, why traditional link-sharing no longer works in modern algorithms, how nonprofits can build authentic human connections in an era dominated by AI noise, and what Julia looks for during a full social media audit. Plus, they break down her signature four pillars of social media management and how to approach Giving Tuesday as a year-round stewardship launchpad rather than a one-off gamble.
If your team is struggling to see real momentum on social media or feeling overwhelmed by managing too many channels, this one will give you a clear, grounded strategy to move forward.
Julia's LinkedIn
Graeme's LinkedIn
J Campbell Social Marketing
Julia's Podcast - Nonprofit Nation
Anthem Creative
Creators and Guests
What is Amplify Good Podcast?
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.
In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.