The Product Launch Podcast

Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss

What the ‘trudge to the bathroom test’ is all about and why you need to run it
“Marketing is made or broken by how well we understand the problems experienced by our customers”
Why testing your product ideas are so important
Figuring out what problems people are hungry to solve
How he markets his products and what you can learn about how to market yours
Defining your marketing hooks and figuring out what your next product should be
Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
Figuring out the marketing hooks, landing page content, testing your messaging
Neil’s magic wand product for transforming webinars

Resources:

Visit Neil on the web at https://neilcanhelp.com/
Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/
A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany

Connecting with Neil:

Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
 Email Neil at neil@neilcanhelp.com

Show Notes

Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss

  • What the ‘trudge to the bathroom test’ is all about and why you need to run it
  • “Marketing is made or broken by how well we understand the problems experienced by our customers”
  • Why testing your product ideas are so important
  • Figuring out what problems people are hungry to solve
  • How he markets his products and what you can learn about how to market yours
  • Defining your marketing hooks and figuring out what your next product should be
  • Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
  • Figuring out the marketing hooks, landing page content, testing your messaging
  • Neil’s magic wand product for transforming webinars

Resources:

Connecting with Neil:

  • Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
  •  Email Neil at neil@neilcanhelp.com






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Connect with Sean

Notes generated by Podcast Show Notes  (podcastshownotes.ai)

What is The Product Launch Podcast?

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.