Ecommerce Excellence

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.

Show Notes

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. 
 
We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.

But social marketing strategy is just the start. 
 
Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and…
 
  • How you could be making it hard for your customers to find the right product
  • Dealing with the coming wave of AI in marketing
  • The biggest challenges – and misconceptions – in digital marketing today
  • What you should be spending to acquire new customers
  • And more

What is Ecommerce Excellence?

The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.