Beyond Margins

Lacey Sites uses a revenue-sharing pricing structure that allows her to scale her one-on-one coaching business without adding more clients all while still dramatically growing her profits.

This unique model allows her to double down on her investment in each client, create pricing structures that build trust and longterm partnerships, and then, when their work with her pays off, reap the rewards.

Key takeaways:

- A unique pricing/compensation structure
- The reason for the change to the revenue sharing structure
- Challenges of transitioning from a typical pricing model
- How revenue sharing has impacted clients
- Keep working 1-1 with clients while still growing revenue
- Impact on operational capacity

Show Notes

The messages we get about scaling a service business are pretty one-note.
 
We’re told that we can’t scale a service business profitably and sustainably while sticking to a one-to-one service delivery model. 


We're told to do a bit of client work, spin that into a few digital courses or membership groups, and then sit back and let the money roll on it. 


But this isn’t a great fit for everyone. And it’s just not how many of us want to run our businesses. 


So, what else is out there? 


My guest today, Lacey Sites, uses a revenue-sharing pricing structure that allows her to scale her one-on-one coaching business without adding more clients all while still dramatically growing her profits. 


This unique model allows her to double down on her investment in each client, create pricing structures that build trust and longterm partnerships, and then, when their work with her pays off, reap the rewards.  


On today’s episode:
  • How Lacey’s unique pricing/compensation structure actually works in her business
  • What prompted her to make the change to the revenue sharing structure in the first place
  • What kinds of challenges she has run into transitioning from a typical pricing model 
  • How this change to revenue sharing has impacted her existing clients
  • How it has allowed her to keep working 1-1 with clients while still growing her revenue
  • What kind of impact the new approach had on her operational capacity 
  • How this has changed her approach to scaling

Links:



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Facebook Group: The Lit Up and Loaded Entrepreneur

Creators & Guests

Host
Susan Boles
Speaker, Podcaster & Consultant at Beyond Margins | 15+ years of experience as both a CFO and COO

What is Beyond Margins?

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.